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Jakościowe metody badań marketingowych : jak zrozumieć konsumenta /

Maison, Dominika (1966- )

Jakościowe metody badań marketingowych : jak zrozumieć konsumenta / Dominika Maison. - Warszawa : Wydawnictwo Naukowe PWN, 2010. - 287, [1] s. : il. ; 24 cm.

Bibliogr. s. 267-271. Indeks.

ISBN: 9788301164249

Nat. Bib. No.: UWD 2010/30113

Subjects--Topical Terms:
Marketing--metody.

Universal Decimal Class. No.: 339.138

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