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Racjonalne public relations : budowa działu, instrumenty, studia przypadków /

Knecht, Zdzisław (1938- )

Racjonalne public relations : budowa działu, instrumenty, studia przypadków / Zdzisław Knecht. - Warszawa : C. H. Beck, 2005. - IX, [1], 190 s. : rys. ; 24 cm. - Vademecum Menedżera . - Vademecum Menedżera .

Bibliogr. s. 186-187. Indeks.

ISBN: 8373877290

Nat. Bib. No.: UWD 2005/10836

Subjects--Topical Terms:
Public relations

Index Terms--Genre/Form:
Podręczniki akademickie

Universal Decimal Class. No.: 659.4(075.8)

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