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Badania marketingowe : teoria i praktyka /

Badania marketingowe : teoria i praktyka / red. nauk. Krystyna Mazurek-Łopacińska ; aut. Krystyna Mazurek-Łopacińska [et al.]. - Wyd. 1, dodr. - Warszawa : Wydawnictwo Naukowe PWN, dr. 2008. - 494, [1] s. : il. ; 24 cm.

Bibliogr. s. 485-488. Indeks.

ISBN: 9788301154622

Nat. Bib. No.: UWD 2008/9779

Subjects--Topical Terms:
Marketing--metody.

Index Terms--Genre/Form:
Podręczniki akademickie

Universal Decimal Class. No.: 339.138(075.8)

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