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Badania marketingowe : planowanie, metodologia i ocena wyników /

Hague, Paul N.

Badania marketingowe : planowanie, metodologia i ocena wyników / Tyt. oryg.: Marker research : a guide to planning, methodology and evaluation, Paul Hague ; [tł. Magda Witkowska]. - Gliwice : Wydawnictwo Helion, cop. 2006. - 371, [4] s. : il. ; 22 cm. + dysk optyczny (CD-ROM). - Onepress Exclusive . - Onepress Exclusive .

Bibliogr. s. 341-357. Indeks.

ISBN: 8324600825

Nat. Bib. No.: UWD 2007/3881

Subjects--Topical Terms:
Badania marketingowe

Index Terms--Genre/Form:
Poradniki

Universal Decimal Class. No.: 339.138(083.1)

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