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Marketing strategy and competitive positioning /

Marketing strategy and competitive positioning / Marketing strategy & competitive positioning Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee. - 7th ed. - Harlow, England : Pearson Education, 2020. - XXIII, 594 s. : il. ; 27 cm

Bibliogr. Indeks.

ISBN: 9781292276540

Subjects--Topical Terms:
Marketing
Management

Universal Decimal Class. No.: 339.138

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