Sold on language : how advertisers talk to you and what this says about you /
Sedivy, Julie.
Sold on language : how advertisers talk to you and what this says about you / Julie Sedivy, Greg Carlson. - Oxford : Wiley-Blackwell, 2011. - XII, 317 s. : il. ; 23 cm.
Bibliogr. Indeks.
The power of choice -- The unconscious consumer -- The attentional arms race -- We know what you're thinking -- Why ads don't say what they mean (or mean what they say) -- Acting out -- Divide and conquer -- The politics of choice.
9780470683095
Komunikacja społeczna
Perswazja
Reklama--język
Advertising.
659 316.77 159.9
Sold on language : how advertisers talk to you and what this says about you / Julie Sedivy, Greg Carlson. - Oxford : Wiley-Blackwell, 2011. - XII, 317 s. : il. ; 23 cm.
Bibliogr. Indeks.
The power of choice -- The unconscious consumer -- The attentional arms race -- We know what you're thinking -- Why ads don't say what they mean (or mean what they say) -- Acting out -- Divide and conquer -- The politics of choice.
9780470683095
Komunikacja społeczna
Perswazja
Reklama--język
Advertising.
659 316.77 159.9