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Creating value : the theory and practice of marketing semiotics research / Laura R. Oswald.
Material type:
TextLanguage: English Publication details: Oxford, England ; New York : Oxford University Press, 2015. Description: XIV, 189 s. : il. ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780199657278 Subject(s): Branding (marketing) | Komunikacja marketingowa | Marka (ekonomia) | Marketing | Reklama | Semiotyka | Marketing research
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Książki
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Biblioteka Uczelniana | Główna | C 339.138 (Browse shelf(Opens below)) | Checked out | 04.05.2025 | 33268 |
Bibliogr. Indeks.