Principles of marketing / 
Philip Kotler, Gary Armstrong with Marc Oliver Opresnik. 
 - Eighteenth edition, Global edition. 
 - Harlow, England :  Pearson,   © 2021. 
 - 728 stron :   ilustracje kolorowe ;  28 cm. 
<br/><br/><label>ISBN: </label>9781292341132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Universal Decimal Class. No.: </label>339.138