Sedivy, Julie. <br/><br/>
Sold on language :  how advertisers talk to you and what this says about you / 
Julie Sedivy, Greg Carlson. 
 - Oxford :  Wiley-Blackwell,  2011. 
 - XII, 317 s. :  il. ;  23 cm. 
<br/><br/>Bibliogr. Indeks. 
<br/><br/>The power of choice -- The unconscious consumer -- The attentional arms race -- We know what you're thinking -- Why ads don't say what they mean (or mean what they say) -- Acting out -- Divide and conquer -- The politics of choice. 
<br/><br/><label>ISBN: </label>9780470683095  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Komunikacja społeczna<br/>Perswazja<br/>Reklama--język<br/>Advertising.
<br/><br/><label>Universal Decimal Class. No.: </label>659 316.77 159.9