Holt, Douglas B. <br/><br/>
How brands become icons :  the principles of cultural branding / 
Douglas B. Holt. 
 - Boston, Mass. :  Harvard Business School Press,  c2004. 
 - XIII, 265 s. :  il. ;  25 cm. 
<br/><br/>Bibliogr. Indeks. 
<br/><br/>What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism. 
<br/><br/><label>ISBN: </label>9781578517749 1578517745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (marketing)<br/>Marka (ekonomia)<br/>Marketing
<br/><br/><label>Universal Decimal Class. No.: </label>339.138:316.77 659.4