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Narrative and numbers : the value of stories in business / Aswath Damodaran.

By: Damodaran, Aswath [Autor]Contributor(s): Columbia University Press. WydawcaMaterial type: TextTextLanguage: English Series: Columbia Business School PublishingPublication details: New York : Columbia University Press, copyright © 2017. Description: VIII, 284 strony : ilustracje ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780231180481Subject(s): Informacja zwrotna | Komunikacja marketingowa | Komunikacja wewnętrzna | Kultura organizacyjna | Komunikacja społeczna | Prezentacje i wystąpienia | Przedsiębiorstwo | Public relations | Reklama | Storytelling | Business communication
Contents:
Preface -- A tale of two tribes -- Tell me a story -- The elements of storytelling -- The power of numbers -- Number-crunching tools -- Building a narrative -- Test driving a narrative -- From narratives to numbers -- Numbers to value -- Improving and modifying your narrative : the feedback loop -- Narrative alterations : the real world intrudes -- News and narratives -- Go big : the macro story -- The corporate life cycle -- The managerial challenge -- The end game -- Index.
List(s) this item appears in: Logistyka (Kłodzko)
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Item type Current library Collection Call number Status Date due Barcode
Książki Książki Biblioteka Uczelniana
Główna C 005 (Browse shelf(Opens below)) Na miejscu 33253
Książki Książki Biblioteka Uczelniana
Główna 005 (Browse shelf(Opens below)) Checked out 04.05.2025 33254

Bibliografia. Indeks.

Preface -- A tale of two tribes -- Tell me a story -- The elements of storytelling -- The power of numbers -- Number-crunching tools -- Building a narrative -- Test driving a narrative -- From narratives to numbers -- Numbers to value -- Improving and modifying your narrative : the feedback loop -- Narrative alterations : the real world intrudes -- News and narratives -- Go big : the macro story -- The corporate life cycle -- The managerial challenge -- The end game -- Index.

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