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The media : an introduction / edited by Adam Briggs & Paul Cobley.

by Briggs, Adam | Cobley, Paul, 1963-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : Longman, 2002Availability: Items available for loan: Biblioteka Uczelniana (1)Call number: M 0/9=111.

Marketing strategy and competitive positioning / Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee.

by Hooley, Graham J [Autor] | Nicoulaud, Brigitte [Autor] | Rudd, John M [Autor] | Lee, Nick [Autor] | Pearson Education Limited [Wydawca].

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Harlow, England : Pearson Education, 2020Other title: Marketing strategy & competitive positioning.Availability: Items available for reference: Biblioteka Uczelniana: Na miejscu (1)Call number: C 339.138.

Principles of marketing / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik.

by Kotler, Philip [Autor] | Armstrong, Gary [Autor] | Pearson [Wydawca].

Edition: Eighteenth edition, Global edition.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Harlow, England : Pearson, © 2021Availability: Not available: Biblioteka Uczelniana: Checked out (1).

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