| 000 | 01111pam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 019689711 | ||
| 003 | Uk | ||
| 005 | 20230110084903.0 | ||
| 008 | 191220s2020 enka b 001|0|eng|d | ||
| 020 | _a9781292276540 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk _dWAŁB 007 |
||
| 041 | _aeng | ||
| 080 | _a339.138 | ||
| 245 | 0 | 0 |
_aMarketing strategy and competitive positioning / _cGraham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee. |
| 246 | 3 | _aMarketing strategy & competitive positioning | |
| 250 | _a7th ed. | ||
| 260 |
_aHarlow, England : _bPearson Education, _c2020. |
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| 300 |
_aXXIII, 594 s. : _bil. ; _c27 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aBibliogr. Indeks. | ||
| 530 | _aAlso issued online. | ||
| 650 | 7 | _aMarketing | |
| 650 | 0 | _aManagement | |
| 700 | 1 |
_aHooley, Graham J. _eAutor |
|
| 700 | 1 |
_aNicoulaud, Brigitte, _eAutor |
|
| 700 | 1 |
_aRudd, John M., _eAutor |
|
| 700 | 1 |
_aLee, Nick, _eAutor |
|
| 710 | 2 |
_a Pearson Education Limited. _eWydawca |
|
| 920 | _a9781292276540 | ||
| 942 |
_2ddc _c2 |
||
| 999 |
_c35968 _d35968 |
||