| 000 | 01215aam a2200349 a 4500 | ||
|---|---|---|---|
| 003 | Uk | ||
| 005 | 20230301122033.0 | ||
| 008 | 230301b pl ||||| |||| 00| 0 pol d | ||
| 020 | _a9780470683095 | ||
| 040 |
_aStDuBDS _bpol _cStDuBDS _dUk _dWAŁB 007 |
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| 041 | _aeng | ||
| 080 | _a659 | ||
| 080 | _a316.77 | ||
| 080 | _a159.9 | ||
| 100 | 1 | _aSedivy, Julie. | |
| 245 | 1 | 0 |
_aSold on language : _bhow advertisers talk to you and what this says about you / _cJulie Sedivy, Greg Carlson. |
| 260 |
_aOxford : _bWiley-Blackwell, _c2011. |
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| 300 |
_aXII, 317 s. : _bil. ; _c23 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aBibliogr. Indeks. | ||
| 505 | 0 | _aThe power of choice -- The unconscious consumer -- The attentional arms race -- We know what you're thinking -- Why ads don't say what they mean (or mean what they say) -- Acting out -- Divide and conquer -- The politics of choice. | |
| 650 | 7 | _aKomunikacja społeczna | |
| 650 | 7 | _aPerswazja | |
| 650 | 7 |
_aReklama _xjęzyk |
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| 650 | _aAdvertising. | ||
| 700 | 1 |
_aCarlson, Greg N., _d1948- |
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| 710 | 2 | _aWiley-Blackwell. | |
| 920 | _a978-0-470-68309-5 | ||
| 942 |
_2ddc _c2 |
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| 999 |
_c36352 _d36352 |
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