000			01306cam a22003374a 4500
001			13487791
003			WAŁB 007
005			20241023122501.0
008			040211s2004 maua b 001 0 eng
020			_a9781578517749
020			_a1578517745
035			_a(OCoLC)ocm54415938
040			_aDLC _cDLC _dC#P _dDLC _dWAŁB 007 _bpol
041			_aeng
080			_a339.138:316.77
080			_a659.4
100	1		_aHolt, Douglas B.
245	1	0	_aHow brands become icons : _bthe principles of cultural branding / _cDouglas B. Holt.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2004.
300			_aXIII, 265 s. : _bil. ; _c25 cm.
504			_aBibliogr. Indeks.
505	0		_aWhat is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism.
650		7	_aBranding (marketing)
650		7	_aMarka (ekonomia)
650		7	_aMarketing
710	2		_aHarvard Business School Press
856	4	1	_3Spis treści _uhttp://www.loc.gov/catdir/toc/ecip0414/2004002697.html
920			_a978-1-57851-774-9
920			_a1-57851-774-5
942			_2ddc _c2
999			_c36763 _d36763