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Badania marketingowe : metody i techniki /

Kaczmarczyk, Stanisław (1945- )

Badania marketingowe : metody i techniki / Stanisław Kaczmarczyk. - Wyd. 3. - Warszawa : Polskie Wydaw. Ekonomiczne, 1999. - 499, [1] s. : rys.. wykr.; 21 cm.

Bibliogr. - Indeks.

Podręcznik akademicki.

ISBN: 8320811813

Subjects--Topical Terms:
Badania marketingowe

Index Terms--Genre/Form:
Podręczniki akademickie

Universal Decimal Class. No.: 339.138(075.8)

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