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Badania marketingowe : planowanie, metodologia i ocena wyników / Paul Hague ; [tł. Magda Witkowska].

By: Hague, Paul NContributor(s): Witkowska, Magda [Tł.] | Helion [pbl]Material type: TextTextLanguage: Polish Original language: English Series: Onepress ExclusivePublication details: Gliwice : Wydawnictwo Helion, cop. 2006. Description: 371, [4] s. : il. ; 22 cm. + dysk optyczny (CD-ROM)Content type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 8324600825Other title: Tyt. oryg.: Marker research : a guide to planning, methodology and evaluationSubject(s): Badania marketingoweGenre/Form: Poradniki
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