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Sold on language : how advertisers talk to you and what this says about you / Julie Sedivy, Greg Carlson.
Material type:
TextLanguage: English Publication details: Oxford : Wiley-Blackwell, 2011. Description: XII, 317 s. : il. ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780470683095 Subject(s): Komunikacja społeczna | Perswazja | Reklama -- język | Advertising
Contents:
The power of choice -- The unconscious consumer -- The attentional arms race -- We know what you're thinking -- Why ads don't say what they mean (or mean what they say) -- Acting out -- Divide and conquer -- The politics of choice.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Książki
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Biblioteka Uczelniana | Główna | C 659 (Browse shelf(Opens below)) | Na miejscu | 10045985 |
Bibliogr. Indeks.
The power of choice -- The unconscious consumer -- The attentional arms race -- We know what you're thinking -- Why ads don't say what they mean (or mean what they say) -- Acting out -- Divide and conquer -- The politics of choice.