Marketing strategy and competitive positioning / Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee.

Contributor(s): Hooley, Graham J [Autor] | Nicoulaud, Brigitte [Autor] | Rudd, John M [Autor] | Lee, Nick [Autor] | Pearson Education Limited [Wydawca]Material type: Text

TextLanguage: English Publication details: Harlow, England : Pearson Education, 2020. Edition: 7th edDescription: XXIII, 594 s. : il. ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292276540 Other title: Marketing strategy & competitive positioningSubject(s): Marketing | ManagementAlso issued online.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Książki	Biblioteka Uczelniana	Główna	C 339.138 (Browse shelf(Opens below))	Na miejscu		32570

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Also issued online.